Reader re-articulation against crap ads

Thanks to Chloe at feministing, I discovered #notcool the website which helps angry viewers to alter wretched ads.  Simply by adding “NOT COOL” in  spray paint style (MS Paint anyone?) the ads become a parry/response kind of read.

Although I like #notcool, I think there is a further discussion to be had about the symbolic energy sponge of angry web-based re-articulation.  I think this site might satisfy the desire to actually graffiti terrible advertisements.  I cheer on those who alter public space with graffiti and billboard modification, so I guess I just wish the response meme could somehow swamp or poison the brand.

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Filed under capitalism, communication, media, protest, resistance

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